Recruitment Marketing, Employer Brand & EVP

3rd April 2019
Browns Covent Garden


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Our upcoming event will offer various insights across the Talent Acquisition journey, from defining your Employer Value Proposition to building your Employer Brand and then showcasing all of the hard work through your Recruitment Marketing.


Understanding your company values and therefore the heart of your EVP is difficult in a fast-paced world of commercial industry. Many companies look inwards to measure their attractiveness to talent, a proven method that we’ll look in to in much more detail on April 3rd. This coupled with how we can best showcase our company in the right place, at the right time to the right people creates an ever-moving goal-post that is, for a lot of companies, a never-ending task. 

We’ll take a step back and holistically discuss the nuances that affect all of the above including: 

- How recruitment/talent marketing has adopted automation

- Measuring brand effectiveness through your communications team

- How to use reverse engineering to reveal your true EVP

- Why your employer brand is worth more than you think, commercially

- Looking back at the brand strategies on a budget + tools review




Becky Pulley Sarah Sturgess

Becky Pulley
Recruitment Marketing & Candidate Experience Lead at BT

Sarah Sturgess - Agency Director @ SMRS Ltd



 The Venue

Browns Covent Garden - 82-84 St Martin's Ln, Covent Garden, London WC2N 4AG

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 This event will offer:

- Free consultations from marketing leading experts (facilitated meeting format)

- Access to a roundtable discussion w/ industry peers + in-house speakers

- Breakfast, lunch & some of the best coffee in Covent Garden 

- Post-event networking drinks w/ industry peers


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