14th February 2018
Three questions you need to ask yourself ahead of attending this event:
- Do we understand what our EVP is?
- Is it truly reflected in our Employer Brand?
- What impact does it have on my Recruitment Marketing efforts?
The reality is that this specific part of your recruitment process, which we’re going to shorthand as BRAND is constantly evolving and changing. BRAND requires constant attention throughout the year either internally, from an agency or even better - both.
This coming February 14th we’ll be bringing in a number of experts along with members of our community (you) to learn, discuss and showcase how businesses across the UK have effectively implemented, managed and utilised BRAND within their recruitment process.
Jona Gjini- Global Employer Brand at Vodafone Group
Simon Rutter - Strategic Employer Brand and Communications Director at Takeda Pharmaceuticals - Bringing together Recruitment, HR and Communications Teams to deliver your EVP
Sarah Sturgess - Agency Director at SMRS - Employer branding: it's everyone's business.
How you can define a wireframe EVP
Moving from authentic to organic BRAND
How to identify the triggers for an organic BRAND
How to futureproof your BRAND by looking at consumer marketing
“There's often a gap between making an EVP and using one. It's a lot easier to get senior people to agree to a form of words than to have them follow through with cultural and behavioural changes and new expenditures.”
Henry Oliver, Research Manager & Consultant @ AIA Worldwide
- 08:30 Arrival
- 09:00 Welcome & Introduction
- 09:15 Facilitated Meetings
- 12:00 Lunch
- 13:00 Sarah Sturgess @ SMRS - Employer branding: it's everyone's business
- 13:30 Roundtable Discussion
- 14:15 Jona Gjini @ Vodafone
- 14:45 Roundtable Discussion
- 15:15 Simon @ Takeda - Bringing together Recruitment, HR and Communications Teams to deliver your EVP
- 15:45 Roundtable Discussion
- 16:15 Summary & Drinks
This event will offer:
Free consultations from marketing leading experts (facilitated meeting format)
Access to a roundtable discussion with industry peers plus 2 in-house speakers
Breakfast, lunch & some of the best coffee in Farringdon
Post event networking drinks with industry peers
Reconverse always aims to build an encouraging, fun and learning environment to test ideas and share experiences. Delegates will leave better informed and safe in the knowledge that other recruitment and resourcing professionals face similar challenges.
The Fable- 52 Holborn Viaduct, London EC1A 2FD
Please note these events are EXCLUSIVE to in-house recruitment, resourcing & HR professionals. Should you wish to partner with The Recruitment Events Co. please contact firstname.lastname@example.org