Shaping your Employer Brand to make you an employer of choice

11th October 2017
The Fable, London

A strong employer brand is key to any organisation, establishing credibility and enabling them to recruit, retain and engage the right people.

This means strengthening relationships with existing and potential employees through the effective communication of your brand’s values, personality and culture has become an important element of modern resourcing.

In our past breakfast event with SMRS, we heard expert insight from internationally experienced HR professional Sam Jackson, and James Coyle, Client Partner at SMRS who talked us through the importance of a strong employer brand and shared with us the story of how they created Mencap’s employer brand to position them as an employer of choice. 

Sarah Sturgess, Agency Director at SMRS,  also joined us to talk about The Kerry Foods'  employer brand story, "Getting to the heart of a business with soul".

Areas covered 

- The Brief

- Building Mencap’s Employer Brand 
- Data & Insight into Mencap’s Employees 
- Launching Mencap’s Employer Brand



Time Agenda
08:30 Arrival/Breakfast
09:00 Welcome & Introduction
09:15 James Coyle & Sam Jackson w/ Q&A
09:45 Sarah Sturgess w/ Q&A
10:15 Roundtable Discussion
11:15 Summary & Takeaways
11:20 Networking
11:45 Finish


*Roundtable Discussion - An open forum for in-house recruitment, resourcing & talent acquisition professionals. This is an opportunity for delegates to speak openly with each other in a relaxed environment.



Guest Speakers




Some photos of the day 


Speakers 1 Speakers 2 

Delegates  Delegates 2 



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